Could our Survival Instinct that was designed to keep us out of danger be instead putting us in harm’s way?View Products
Thanks to technology, we live in a world that’s much more comfortable than earlier generations. But here’s the paradox: our tolerance for discomfort is at an all time low. And as we wrestle with a sinking “discomfort threshold”, we increasingly find ourselves at the mercy of our primitive instincts and reactions that can perpetuate disease, dysfunction, and impair performance and decision making.
Accumulating evidence shows how our shrinking discomfort threshold is insidiously altering our physiology right down to the oldest, most primal regions of our brains where our Survival Instinct holds the keys to our health and happiness. Designed to keep us out of danger, our limbic brain’s Survival Instinct controls what we intuitively do to avert injury or death, such as run out of a burning building…Learn More